#BEST EMAIL NEWSLETTERS 2021 HOW TO#

This tactic is especially useful if your team has a limited capacity for writing. Instead of describing the articles, they choose to let them speak for themselves by featuring engaging quotes. Each email begins with an organization update, and is followed by a series of relevant articles and videos, similar to One Love.

Their subject lines use familiar slang like “woke,” which is likely top of mind for their readers and compels them to click through. Their newsletter is targeted at teachers, and provides them with valuable resources for fostering inclusion and belonging in the classroom.

#BEST EMAIL NEWSLETTERS 2021 HOW TO#

Learn how to leverage the curiosity gap to create great subject lines.ĮmbraceRace is building an online community to discuss and share best practices for raising and caring for kids, all kids, in the context of race.

Having a consistent newsletter schedule and not sending too frequentlyīut what does this actually look like in practice? How do you execute this at your organization? If you are currently asking yourself these questions, have no fear! Below we show you some of the best nonprofit newsletters and explain why they are awesome so you can take their best practices to your organization.

Using groups and segments to only send content to people who have expressed interest in that topic.

Writing motivating subject lines and entertaining emails with plenty of visuals.

The best nonprofit email marketing strategies balance all three elements by: Subscribers want to know that in exchange, they will only receive content that is engaging, relevant, and manageable. An email address is extremely valuable because it requires action on the user’s part and provides you with a direct line of access to them.

Best email newsletters 2021